The Language of Cosmetic Surgery

cosmetic surgery 2013 guidelines

New guidelines now aim to make the language of cosmetic surgery more neutral.

It’s quite simple really – when cosmetic surgeons or breast surgeons are talking about work they will do, whether in person to the patient or on the text of their website, they should keep it objective.

A patient’s new breasts might be ‘bigger’, and this is an acceptable description as a statement of fact, but the doctor should not use the word ‘better’.

Similarly a breast uplift might make your boobs sit higher, but that does not equate them with being nicer.

The guidelines follow on a recent review of the industry which found that too much hard selling was taking place in the cosmetic surgery industry.

The main findings of the report, which was headed up by Sir Bruce Keogh, were:

  • Only fully qualified surgeons should carry out invasive procedures such as breast surgery or liposuction.
  • Patients must get accurate information prior to treatment and doctors have a duty to manage their patients' expectations.
  • Botox and filler parties in homes should be banned.
  • Financial incentives that encourage patients to sign up for surgery should be banned.
  • Doctors and surgeons should consider sending would-be patients for assessment by a clinical psychologist.
  • Doctors should ask about and document any signs of eating disorders or Body Dysmorphic Disorder.

For a safe and personalised service with no hard sell, contact Jasper Gill today.